Don't worry, they'll repeat over and over how their product was thoughtfully designed with exquisite craftsmanship by the re-animated corpse of Johnny Ive [1] until people believe it's true.
[1] I know he's not dead.
Also...
> ... Essentially all you need to do is unplug the rubber tubing from the Eight Sleep cover, which is available on eBay for a few hundred bucks, and plug it into a $150 aquarium chiller.
> That’s it. Aquarium chillers are somewhat of a misnomer, as they can also provide heat. They use thermoelectric devices to regulate temperature, either cooling or warming the liquid that flows through them, which is the same technology found in eight sleep.
How much do you want to bet the Eight Sleep is literally an off-the-shelf Chinese Aquarium chiller in a custom case marked up 15x, with a shitily-programmed computer bolted on to enable a $20/month subscription?