To your own peril. Ignoring the stuff that comes out of Google caused Google itself harm. Some language is clickbait, some isn't. A Titan, that's a word if there ever was one. The Bitter Truth, a sentence if there ever was one. Language is a thing, and so I have to ask - why is language like this coming to these researchers?

Off topic:

Waymo is a verb, and Google owns it. The concept of AV will be overwhelmingly introduced to the world as Waymo. Not everything has to come out of left field.