- Hands are full or dirty while cooking. Voice activation is more convenient. True for not just timers, but every other aspect - music playing, controlling home devices like lights, watching something on YouTube, etc.
- The above also applies to any case where my hands can't readily access my phone, such as wanting to listen/change music when showering.
- As the other commenter said, sometimes the timer needs to be "room-specific" rather than on my phone (which stays with me)
- The device has a decent speaker, so makes a convenient Spotify device. The voice activation is sufficient, though I can also control the device via Spotify on my phone if there's occasional blips.
- Combined with smart light switches, I have convenient control over various aspects of lighting in my home
- Combined with Chromecast / Google TV, it provides voice activated access to pause/play/change what I'm watching.
- Basic internet queries, such as how long it will take to drive somewhere or when a certain place will close, work well also.
None of these use cases _individually_ is so amazing I'd spend $100+, but the combined total value is great for me.