Hoping the community can help analyze a suspicious site that clones my friend's legitimate business.
Nutripea (https://nutripea.com/) → Real company, real physical location.
Norleaf Food (https://norleaffood.com/) → Clone of Nutripea’s website, no physical location, questionable intent.
A few things stand out:
-The source code of Norleaf Food is nearly identical to Nutripea’s, including Nutripea’s Google Analytics ID.
-In some places, they forgot to change Nutripea’s physical address, suggesting a careless copy-paste job.
-The Wayback Machine shows Norleaf Food first appeared a few years ago, then disappeared, and now it’s back.
-The contact form on Norleaf Food is slightly modified and submits data to FormCarry (a form submission service).
I’ve tried emailing Norleaf, but no response. I’m wondering:
What could be the purpose of cloning this site?
Does anything in the source code hint at their intent?
Has anyone seen similar scams before, and what’s the endgame?
