The only reason that "logarithm" sounds like advanced math is because it was so useful that mathematicians, well, used it. Since this terminology is just logarithms without saying the word, if it is more useful it, too, will probably be used by mathematicians, and then it will similarly come to sound like advanced math. So what's the point of running away from a name for what we're doing that fits with what it's actually called, if eventually we'll just have to make up a new, even less threatening name for it?

(I'd argue that "logarithm" is frightening less because it sounds like advanced math than because it's an unfamiliar and old-fashioned-sounding word. I'm not completely sure that "magnitude" avoids both these issues, but it's at least arguable that it suffers less from them.)