To recognize what you listen to, build a profile, feed it back to Samsung, which will use it in deciding what crap to display on your Samsung TV (and any other devices) associated to the same profile. For all we know it's even listening to your conversation in the room, I mean, it's Samsung - they literally do this:
https://entertainment.ie/trending/yes-your-samsung-smart-tv-...
https://www.cnet.com/news/privacy/samsungs-warning-our-smart...
> Samsung's spokeswoman continued: " Should consumers enable the voice recognition capability, the voice data consists of TV commands, or search sentences, only. Users can easily recognize if the voice recognition feature is activated because a microphone icon appears on the screen."
So it is not like it was listening without your knowledge. Only when you use the voice features is the data being sent over. Like with every other online service. As much as I don't like samsung, this is a bullshit reason to hate them.
And why provide two links basically saying the same about the same story?
It's much more reliable and precise than the familiar Nielsen ratings: since you know the total audience of X% TV households in a zipcode (which you know demographics of race/income/household size based upon), and Vizio TVs account for Y% of all TVs sold for households with incomes between A and B, and C and D you can get a confidence interval of how many people ACTUALLY saw your TV advertisement.
Samsung was/is probably trying to do something similar: All sound in your TV pipes through their home theater system, so they can "Shazam" whatever media you're watching, regardless of the source (OTT, OTA, hell even YouTube or a Downloaded Torrent on your laptop hooked up via HDMI) and phone home.
You can just use regular math to do this. We've been doing it for 30 years now. You don't need a trumped up overpriced garbage LLM to do anything for you here.
Sure, you got your $2,000 out of the customer. But what about the money you could be making between now and the next time the customer buys something?
You're giving up on tens of dollars a year by not tormenting the people who gave you money already and might do so again.
The best thing we have been able to come up with is leaving the TV itself disconnected from the WiFi and using an Apple TV for smart features/streaming. I'm sure they're still gathering data but it's at least not as blatant. It's a real crapfest for the consumer at the moment.
I’ve had two devices end up with malware like this. A Sony blue ray player that was uploading 2gig a month before I caught it and a Samsung tv.
It’s worth mentioning you have to block or change WiFi credentials. The device with malware may attempt to connect to any known wifi even if you disable it on the device. I get 45000 auth attempts a day from my tv.
Plug in an Apple TV?