I'm sure. The customers they do not have are like Pebble users, and they don't want customers like Pebble users. They want customers like Apple Watch users.
It is a bit 'masque of the red death' to defend anti-competitive practices, is all I'm saying.
I got fed up with the walled gardens enough that I made a macOS app to transfer files to and from Android devices using Google's Quick Share protocol (that I had to reverse engineer first).
And no, don't suggest me to try desktop Linux. I want to use my system, not maintain it.