> An avg price for a normal watch is $100-$200.
That depends on where you live (a $200 watch certainly wouldn't be considered "normal" where I live), but also: a normal watch has a lot more aesthetic value than this, even considering that this has good aesthetics for a smartwatch. It usually also has a significantly longer usable life, at least five times that of devices like this.
But I should have clarified in my original comment that the "primed by Apple watch pricing" was specifically referring to the people that seemed to think this was really cheap and that the price should be increased! I don't think the price here is unfair necessarily, but definitely disagree with the people who seem to think this is really underpriced.