>Discrete GPUs on add-in cards are the high margin market in computer hardware currentlyFor AMD and Nvidia yeah, but Intel is currently bleeding money on their GPUs since they're made on the expensive TSMC nodes instead in their own fabs, and they price them very low to gain market share as sales aren't stellar due to mid performance.
The only reason they haven't cancelled it already is they're playing the long game.
The issue is if the AI bubble bursts by the time they release anything competitive causing margins to tank again.