Hypothesis: Simple software is better for user activation.
The problem: As time goes on, any software becomes more cluttered with features, which make it less simple and therefore harder for new users to use. They try the software, they don't get it, they leave. -> The company loses out on money.
The solution: Most SaaS companies try to counteract this by using ……… PRODUCT TOURS. Product tours make the problem even worse, by further cluttering the software more and hence make it even harder to understand. Also, many users just skip them and get annoyed.
The REAL solution: Software should be simple in the beginning – only basic functionality. Advanced and non-essential features should be hidden for new users (with the option to show all features of course). Advanced features should be revealed when a user is "ready" to use them.
Am I missing something?
