> You accidentally have made my point for me again. Why should this at all be the case? What natural economic factors lead to this outcome?
Economies of scale. That's it. The overhead per employee is much, much smaller in a big company, it's much easier to acquire more labor/investment, and there's much more stability for planning.
This is a GOOD THING. This is how we enjoy cheap goods and services. It's all well and good to crow about small business, but actually dealing with small businesses frankly sucks as a consumer.
> You could also just compete with them. Market domination is one of the factors in determining if an illegal monopoly exists.
Google Search dominates the market mostly because it's better than all the other competitors. iPhones dominate the market (at least in the US) because people prefer them. Not all monopolies are the result of illegal behavior, and not all monopolies are equal.
Market dominance is necessary but not sufficient to call a monopoly illegal.
> So owning platforms that deliver ads is an important part of market lock up.
If you criteria is "all platforms which could deliver ads" then Google not only doesn't have the market locked up, they're incredibly far from it.
> All things that deliver ads or gather user data for the purposes of advertising, yes?
I don't know about you, but I find that I go to YouTube to watch videos, call Waymo to physically go from point A to point B, use my phone to make calls and browse, and use Cloud for my compute needs.
Just because a product COULD be used to deliver ads does not mean that's what it's for. It's nuts to try and see the world that way and I cannot even begin to understand why you would want to.
> With the exception of their cloud.. they all used to be independent companies.
Dude, no. Waymo, Pixel, Cloud, Photos, and Search are homegrown. YouTube was an acquisition - but comparing how much work has been done post-acquisition vs pre-acquisition it might as well also have been 100% in-house.
Your facts are seriously wrong here. Google is not acquiring finished businesses and extracting all the profit they can from them, PE-style; they're actually creating value.
> That there are attributable reasons for the outcome is not interesting, why this illegal outcome is not prosecuted is.
There are definitely things Google does which are illegal, like that Apple default search deal!
By and large, though, the company is wildly profitable because it offers services which its users find useful.