Powershell is probably more popular, it's used a lot for IT stuff so we never hear about it but it's there.

It's popular in the "let's rewrite X in Rust" community which are very actively posting on HN, Reddit and wherever they can. That gives the impression it is not niche.

But the moment you search Rust on LinkedIn, you can see the truth.

I find Rust vastly simpler than C. If the code compiles, it's probably a valid expression of the business logic I encoded. I might've screwed up that logic, of course, and no language can prevent me from messing that up. I know! Many have tried, and I've defeated them with my ability to misrepresent my ideas! But at least with Rust, I'm reasonably confident that the code will actually do the thing I asked it to do. I'm never confident like that with C until I've run it a few hundred times without crashing.

(Yes, I'm familiar with the rich ecosystem around helping devs not write crummy C. I worked at Coverity at one point. If anything, that gave me enormous fear and respect of the hoops you have to jump through to be reasonably sure C code isn't completely broken.)

Rust like any language can be as simple or as complex as you want it to be. The complexity raises with the performance of the code you write but that’s also true of C. Unlike C that complexity is combined with guarantees that your code won’t crash in weird and unpredictable ways.