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0 pointsPaulDavisThe1st11mo ago0 comments

> Advertising is unsolicited content which attempts to trigger or nudge a behaviour.

So I'm listening to the radio, and one minute I'm hearing someone on NPR (or an equivalent public broadcaster) explaining how to make my back healthier; the next minute there's someone trying to convince me that some product will make my back healthier.

Which one is advertising and which one is not?

0 comments

viraptor11mo ago

> explaining HOW TO make my back healthier

> that SOME PRODUCT will make my back healthier.

Is it really that tricky?

PaulDavisThe1stOP11mo ago

It is. The advice from the expert includes recommendations to buy a type of product, perhaps without a brand name.

dwaltrip11mo ago

Ads are inauthentic speech someone is paid to express. If entity A pays entity B to say or display their words or content, it's an ad.

This is not an impossible problem. It doesn't need to be perfect, and we can iterate.

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stubish11mo ago

The one where some sort of payment can be demonstrated in court. So quite possibly both if someone at the broadcaster accepted free back care services and decided to produce the story. But yeah, it could get very murky if you go down the rabbit hole and include things like owning shares in a health care provider.

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