When it's a buyer's market -- or the buyers think it is -- some of the candidate tactics are going to play differently.
Even the old advice that, once the company decides they want you, that changes the dynamics, and now opens up negotiation. The dynamics maybe don't change as much as they used to. If candidate A doesn't take the offer, B, C, D, etc., are lined up and waiting, and probably not going anywhere.
I suspect that a lot of techbros who only know/remember the sellers market of a few years ago are going to be hit by the pendulum swing, when a lot of employers will be similarly cocky and fickle.