TV brands can be set up in a department store? Like we’ve done for ages?
A major challenge in journalism is because of the collapse in value of banner ads. No one but the very largest newspapers have sustainable businesses in the United States and they only do because of the critical mass they have reached with subscribers.
It seems rather certain an end to advertising would mean the death of lots of low-quality "media".
It'd be a very different world, I anticipate a lot of paywalls and secret deals.