For us the meaning was market specific. We provide application hosting and consulting. Many of our customers came to us from other firms that clearly were run by people who did not understand the basics that an enterprise would expect. An example of this would be backups.

We had several customers jump to us from another local firm. When we got in, we noted that the prior firm had “implemented backups”. This was a script that just made a zip file of their data and stored it right alongside the running application. Sometimes even in a web/network accessible directory. But hey, most of our customers didn’t have backups before they came to us at all.

We’re also talking no MFA, guessable passwords, customer domain names owned by accounts associated with email addresses that no longer existed, etc.

So, stuff like that. I guess to sum it up you could say “we pay attention like an enterprise should,” and that many SMBs in the space don’t, for clients that don’t know what to pay attention to at all.

> The old saying that "small companies make it possible, large companies make it inexpensive" holds as true as always.

I hadn’t heard that. Love it. We don’t come cheap, but our clients don’t have to manage S3 buckets, and we don’t have to run geographically redundant SANs.