I'm a big proponent of paying for things instead of using ad-supported things, so I don't mind paying for Kagi -- but I also have subscriptions and other monthly payments that make me think hard before signing up for a new one. $10 a month for Kagi, $10 for a webcomic Patreon, $5 for a musician's Patreon, $10 a month to support Mastodon.social, $10 a month to Internet Archive, and an assortment of other monthly (or yearly) subs/payments... plus streaming, plus ... it adds up.

Ideally if more people were supporting these things the monthly charges could be less -- e.g., if Kagi had more users their monthly could be $5 instead -- but pricing and getting people to pony up is hard.

If sandwiches are $10 for you and not worth much, might I ask you to support my subscription instead? Because when I make a sandwich myself, the costs are approx 0,50 EUR, and that is the type of food I can afford.

It is the same with this 'it is only a cup of coffee' or 'only a beer'. I don't drink beer, I do drink coffee, but when I did drink beer the special beers were lower than the prices of the ones you pay in pubs. As for coffee, it just shows you're from San Francisco or something, cause we got free coffee at work in our culture here.

Moreover, there's enough people in this world for whom $10 a month is a huge deal, and all your comment shows is that you're either unaware of such or simply don't care.

Kagi needs to not just be worth $10, but also worth ($10 - ads) more than the alternatives.

If the choice were between no search engine or paid search engine, then your point is a good one, but that's not the choice here.

I'm a very happy Kagi subscriber btw. I think it's worth the money. I love the personal uprank/downrank feature and Quick Answers personally and get a lot of value from them. But if I didn't use those it might not be worth it to me either.

In Silicon Valley?

Does Kagi only want to sell to techbros?