https://www.youtube.com/watch?v=1W_mSOS1Qts&t=1394s
They also address the question of moving their production to the US.
I of course feel for them as a small business. They took risk and did the numbers and are trying to bring something great to their customers.
One angle I didn’t see covered in response… dropping the quality on the product. If America just isn’t there yet on manufacturing, and people still only want to pay $139 for a computer case… surely someone in America can sell the customer a box of some sort for $139. It might be pretty crap, but there’s already local industry selling trailers and park benches and other things made out of metal. A barebones steel case seems within reach for $139, and they can improve from there.
The answer is that the time for sub par quality products is coming. Just not American made. If companies cannot import a decent quality box to sell for $139 and instead need to get a "barebones case" costing $70 and then mark it up to $139 to cover for tariffs -- that is what is going to happen. And given that lot of consumer protections like EPA, CFPB, FDA etc are being gutted - there is no going back if the box breaks down within the warranty period and you need or refund. Or worse yet, it contains lead or other harmful chemicals and it is going to be costly to remove those chemicals.
I never believed that Trump's main goal is to bring everything back to the US. Instead, the government wants a new blend of suppliers that leans more heavily on the US but diversifies inputs to many countries.
This is a worthwhile goal even if China was an US ally. We don't want all eggs in one basket.
This article they link to is excellent
The reality in high-tariff economies is simpler: more people just forge customs paperwork.
heavy surf punk guitar squeals in
There were however reports of Chinese companies actually setting up production in e.g. Thailand. The products are more expensive then, so it doesn't actually change anything - at least it was like this before the introduction of the one billion gagillion tariffs.
not just an issue with tariffs, but with sanctions.
Guess how many companies suddenly popped up in places like kazakhstan importing electronic components and other us-sanctioned products, and then selling it to russia.
Would a country be able to track that??
And, y'know, eh, Trump says a lot of things.
Hope Wyze makes it through this, long-time customer, and their cameras are great.
Small businesses are 44% of US GDP. Losing even 10% of GDP would be very uncomfortable.
He also doesn't understand the concept of commercial airliners avoiding military airspace: https://www.reddit.com/r/ATC/s/1bTyTpBsqb
If you start building a factory in the US now, it will take years and you’ll be paying high tariffs on the equipment, high tariffs on the raw materials, high wages for unexperienced workers… And all of this in a political environment so unstable that your investment might be pointless six months from now if/when the president flip-flops again.
World-class industrial strategy.
I doubt they own any part of their manufacturing at the moment. Unless manufacturing already exists in the US (which I doubt here), I don't believe company this size has any chance to move manufacturing to the US
The GamerNexus video already mentioned elsewhere explore those issues: https://www.youtube.com/watch?v=1W_mSOS1Qts.
One could argue, that there might be no American Floodlight Company - well here is the incentive to build one.
Secondly the money isn't lost, it goes to the state. Like a tax, but it is called differently. With this 255k more the state can now subsidise the local floodlight industry.
If anything of the above comes to fruition... That's a different matter...
The protectionism also means American Floodlight Company no longer needs to innovate. Because they can keep producing the same lights over and over again. What are people going to do? Look for innovative floodlights overseas and pay huge tariffs?
It also means American Floodlight Company products cannot be exported. It is costlier and not innovative. Japanese, Chinese, Koreans brands are going to leave them behind.
In the meantime, American Floodlight Company is a business, not a charity. They will find loopholes like get cheap parts -- this will be easier as world moves on to newer, more efficient lights, so that overall input costs are low - despite the tariffs. Then assemble it in US and claim it to be "Made in USA".
Win, Win for the company while the consumers can take a hike.
Tariffs need to be stable and updated with several months of advance notice - otherwise they don't serve their purpose.
Alternatively the taxes can be lowered so that overall the American consumers don't lose buying power (imports get more expensive but people also have more money to spend).
Is that what is planned? The US has a lot of dept internationally I assumed the additional money goes into paying that back, or at least stabilize the dollar somehow
Ha! State wants to cut taxes for corporations and billionaires. That’s where the money is most likely going to go.
Inflation go brrrr!
Lutnick: "It's time to train people not to do the jobs of the past, but to do the great jobs of the future. This is the new model where you work in these kinds of plants for the rest of your life and your kids work here and your grandkids work here. We let the auto plants go overseas."
United States Secretary of Commerce ladies and gentlemen!
But the elephant in the room is that the American-made products are now so expensive that you cannot profitably export them to any other country. So you have effectively limited the market size to purely the internal American market. And that means Chinese companies might have much better economies of scale. Because they can capture customers worldwide and not just inside America.
But most likely, the house of cards will fall over before you ever ship the first American-made product: Headlights need injection-molded parts. Since this was historically almost fully outsourced, the U.S. has almost no production capacity in this area. Building these factories takes 2 to 5 years. That means, unless everyone is fully convinced that these taxes will stay in effect for at least 5 years, nobody is going to build the necessary manufacturing capacity. And good luck finding US investors who are happy to invest millions into a factory with a predicted 5% profit margin.
In the abstract this possibly makes more jobs in the USA for manufacturing these items. It also keeps the entire process conducted in US Dollars that stay entirely within our borders which is theoretically better for currency stability and value.
US companies that actually made viable products for the international market would now have to compete with artificially subsidized companies on their costs, risk getting caught in tariffs, and, unless they build a critical product, probably see their international sales decline.
What the actual motivation is, you'd have to ask Trump in a setting where he'd tell you the truth rather than putting on a show for the public.
There are unfair trade practices other countries have imposed against the united states, and raising tariffs starts negotiations.
That said, don't know how unfair other countries were per-country, and how negotiating has benefited from the tariffs.
Let’s assume that this 30% surcharge exactly matches the increased cost due to tariffs (I think 145%?). This would mean that 1.45*manufacturing_cost = 0.3*MSRP -> manufacturing_cost = 0.2*MSRP. The manufacturing cost is 20% of the end price. A higher surcharge would indicate that the manufacturing cost is a _higher_ percentage of the end price. Consider that they’ll also have costs due to shipping, returns, staffing, marketing, R&D, and they need profit on top. In that context, 20% seems quite reasonable to me.
Edit: you should expect to feel the highest percentage price increase in products that have become extremely commoditized, because they naturally have the tightest margins. Off the top of my head, I’m thinking toasters, microwaves, lamps, TVs, electronics cables, batteries, things like that
They’re getting attacked in the replies.
There are a lot of comments asking why they don’t move manufacturing to Seattle. This theme is common among people who don’t understand how manufacturing works right now: They don’t realize that a product like this has many different parts from different places, down to the dozens of little SMT capacitors. You can’t just move the factory and avoid tariffs because the parts still come from other places.
The US is 9th in GDP per capita and has a historically low unemployment rate. I really don't understand what problem they're trying to fix here.
This argument doesn't make a lot of sense.
Suppose your company only does final assembly. Then whatever the value add of final assembly is, that's how much of the tariffs you can avoid by moving your own factory. You can eliminate as much as comes from your own contribution to the cost of the product. Meanwhile the company that makes the capacitors can avoid the tariffs on their value add by moving the factory that makes the capacitors. The fact that these are two separate companies doesn't really change much. Each one can move the part that they do.
In fact, it actually helps. Suppose the capacitor company can't move for some reason, but the final assembly can. Well, then at least you can avoid the tariffs on final assembly instead of neither if they were both made by some conglomerate that refused to move either one. Not only that, suppose other companies make the capacitors in Japan as well as China, and then the company can do the final assembly in the US and avoid the tariffs on capacitors from China by buying the ones from Japan.
Trump has already started blinking on the China tariffs. It would be madness to move operations in the midst of this chaos—you’d immediately be undercut by cheaper competition.
People simply don't understand the scale and complexity of modern supply chains. By one estimate, it will take $40T to move all of China's existing manufacturing capacity and supply chains to the US, and it will take 20+ years if you're really motivated.
People still think that order goes in and a factory makes the finished goods. In reality, individual parts can move across borders dozens of times before they're ready to be placed into a bigger product.
Heck, I remember reading that Ford cars built in Canada cross the Canada-US border 11 times before they're finished
Who needs enemies - when a country is made unhealthy (due to all the new regressive HHS directives), manufacturing anything is costly, importing is unfeasible due to tariffs, misinformation, deporting anyone without due process and on and on?
https://stonemaiergames.com/we-are-suing-the-president/ https://www.cmon.com/press/an-update-on-our-internal-teams-a... https://www.greaterthangames.com/blogs/news/greater-than-gam...
From the U.S.'s point of view there are two goals: increase manufacturing in the States, and reduce manufacturing in China.
Even if they don't choose the States, and even if things aren't near-shored, it is still a pretty big win for the administration, no?
> Obviously we’d love to move our factories back home to Seattle. We just need to figure out to make the rain in Seattle power an assembly line.
