I think the issue is not about what it's worth, but what they should be allowed to charge for. To me, the argument about "what it's worth" is fundamentally wrong.
As an extreme example, if some company found a way to charge me $100 every day or my head would explode, that obviously is worth $100 to most of us. However, I'm currently not having to pay any company to prevent my head from exploding, so maybe that's just not something I should have to pay for.