I won't make any claims on the addictiveness of fortnite in particular. However, we should all be aware it is certainly engineered in some ways to capture as much attention and time as possible, and this is intentional. Not unlike in nature to the engineering behind cigarettes, although again no claims on efficacy.
The point being, we really need to be doing analysis further than "well they chose to do it". It's not that simple, and it's really never been that simple. Companies are dedicating billions of dollars on solving this problem. We should, in response, at least try to analyze it deeper than that.
