Once upon a time only the brightest (and / or richest) went to college. So a college degree becomes a proxy for clever.
Now since college graduates get the good jobs, the way to give everyone a good job is to give everyone a degree.
And since most people are only interested in the job, not the learning that underpins the degree, well, you get a bunch of students that care only for the pass mark and the certificate at the end.
When people are only there to play the game, then you can't expect them to learn.
However, while 90% will miss the opportunity right there in front of them, 10% will grab it and suck the marrow. If you are in college I recommend you take advantage of the chance to interact with the knowledge on offer. College may be offered to all, but only a lucky few see the gold on offer, and really learn.
That's the thing about the game. It's not just about the final score. There's so much more on offer.