Yes, I think people severely underrate the data flywheel effects that distribution gives an ML-based product, which is what Google was and ChatGPT is. It is also an extremely capital-intensive industry to be in, so even if LLMs are commoditized, it will be to the benefit of a few players, and barring a sustained lead by any one company over the others, I suspect the first mover will be very difficult to unseat.
Google is doing well for the moment, but OpenAI just closed a $40 billion round. Neither will be able to rest for a while.