That implies not only a value judgement dichotomy but also an added heap of shame of the morality on those on the wrong side of that value judgement.
Those are not the same things as being okay doing the work you're paid for and not reaching higher - people who do that may have a much better sense of the business value they are providing, and may be trying to avoid an experience of being exploited, or prioritizing their health and well being for the long term rather than the short term needs of the organization that pays them. There's often not a good way to know who is who.
Most of the time when enticed with a reward, people will work harder. When they aren't enticed enough, they tend not to, and that level is different for everyone. Companies seek those who have internal reward structures so they don't have to offer very much to entice people.