It’s a race globally - no one wants to be the first to not keep up.
A large enough simultaneous spike to reset expectations though, and all the sudden investor expectations switch to ‘lose the least money’.
Notably, the ones who expect/require this up and to the right are generally things like mutual funds, pension funds, and other institutional investors.
You know, the ones who Grandma (or Mom) relies on to not be eating dogfood in retirement.
Also Billionaires.