On the other hand, a Turk will recognize that you are there to carry out a certain business transaction. Turks can haggle and negotiate with the best of them (another aspect of their culture). But you'd better believe that, as you spend half an hour negotiating the price of that rug, the rug seller will have had his assistant bring you tea and simit, and you'll have the most comfortable seat in the place (none of this "make the floor as hard and uncomfortable as possible so that customers complete their transactions quickly"...yes, that is a well known trick in the American retail industry).
Apple does the same thing, especially with their stores. Their computers are not cheap. But Apple will hold free workshops telling you how to use them. Store employees will help you transfer data from your old computer if you need it, and when you come back in a week, you'll get the same reception as you did before you made your purchase, even though you're unlikely to be buying another computer.
Mostly, it's about recognizing your customer as a fellow human being, as opposed to "the next mark"...
As for the Apple store, I had been a number of times in Apple store in San Jose, that's abut 15 minutes drive from main Apple campus. Almost each time I had the worst experience. I had to wait for a long time, workers kept redirecting me from one to another, and since the policy is that there are no lines in Apple stores, I had no idea when I am going to be served - I just had to aimlessly wander around the store and wait for the moment where some "genius" is ready to grace me with his attention. I had to explain what I need to multiple people, which for some reason didn't talk to each other, and I observed multiple store workers not busy with anything but somehow still unavailable to help me. I am totally unconvinced about that being the paragon of customer service.
Edit: Also, of course the Turkish businessman is making back the cost of the tea. It would be foolish to think otherwise. The point is that (if you want to go all Econ 101 on it...) Turks tend to think in terms of straight profit, whereas Americans are much more obsessed with opportunity cost.
