Ask HN: Is "LLMSEO" a thing now? AI assistants sending more traffic than Google?

I run Audioscrape — a search engine for podcast knowledge. It lets you search transcriptions and extract who said what across top podcasts.

What’s surprising: over the past few weeks, we’ve been seeing more referral traffic from AI assistants (like ChatGPT, Perplexity, etc.) than from traditional search engines like Google or Bing.

Is this a fluke, or the start of something new?

I'm wondering if we’re entering an era of "LLM SEO" where optimizing for visibility in AI-generated answers becomes just as important (or even more so) than ranking on search engines.

Would love to hear:

Has anyone else noticed a similar pattern?

Is there such a thing as “LLM optimization” yet?

Any tips or ideas on how to stay visible in this new kind of information flow?

Feels like the rules of discovery are changing quietly, but rapidly.