There is one special case where I manage it more actively. I wrote an REPL process analyst, to help build the pricing agent and refine the policy document. In that case I would have long threads with an artifact attachment. So I added a facility to redact old versions of the artifact replacing them with [attachment: filename] and just keep the last one. It works better that way because multiple versions in the same conversation history confuse the model, and I don't like to burn tokens.
For longer lived state, I give the agent memory tools. For example the pricing agent's initial state includes the most recent decision batch and reasoning notes, and the agent can request older copies. The agent also keeps a notebook which they are required to update, allowing agents to develop long running strategies and experiments. And they use it to do just that. Honestly the whole system works much better than I anticipated. The latest crop of models are awesome, especially Gemini 2.5 flash.
Funny you mention keyword bids, I use algorithms and ML models for that, but not LLMs, yet. Keyword bids are a different problem and more difficult in some ways due to sparsity. I'm actively working on an agentic system that pulls the big levers using data from the predictive models. Trying to tie everything together into a more unified and optimal approach, a long running challenge that I finally have tools to meet.
https://github.com/langroid/langroid
Quick tour:
https://langroid.github.io/langroid/tutorials/langroid-tour/
Langroid enables tool-calling with practically any LLM via prompts: the dev just defines tools using a Pydantic-derived `ToolMessage` class, which can define a tool-handler, and additional instructions etc; The tool definition gets transpiled into appropriate system message instructions. The handler is inserted as a method into the Agent, which is fine for stateless tools. Or the agent can define its own handler for the tool in case tool handling needs agent state. In the agent response loop our code detects whether the LLM generated a tool, so that the agent's handler can handle it. See ToolMessage docs: https://langroid.github.io/langroid/quick-start/chat-agent-t...
In other words we don't have to rely on any specific LLM API's "native" tool-calling, though we do support OpenAI's tools and (the older, deprecated) functions, and a config option allows leveraging that. We also support grammar constrained tools/structured outputs where available, e.g. in vLLM or llama.cpp: https://langroid.github.io/langroid/quick-start/chat-agent-t...
