Yes, once you see it in one area you notice if everywhere.
A lot of IT spend is CEOs chasing something they half heard/misunderstanding a competitor doing, or a CTO taking Gartner a little too seriously, or engineering leads doing resume driven architecture. My last shop did a lot of this kind of this stuff "we need a head of [observability|AI|$buzzword].
The ONE thing that gives me the most pause about DuckDB is that some people in my industry who are guilty of the above are VERY interested in DuckDB. I like to wait for the serial tech evangelists to calm down a bit and see where the dust settles.
