> Aren't they also claiming this is more reliable?
Indeed they do. I overlooked that.
I know little about microLED arrays and their reliability, so I won't guess about how credible this is: LED reliability has a lot of factors. The cables involved will probably be less reliable than conventional laser fiber optics due to the much larger number of fibers that have to be precision assembled. Likely to be more fragile as well.
On-site fabricating or repairing such cables likely isn't feasible.