X.com is distinctive and unambiguous. Wikipedia has entertained at least 12 proposals to change the article name; 100% of them have failed, and they are issuing 3-month moratoriums on discussion now.
Honestly the new name is a bit of a prank on porn addicts. If someone is watching over your shoulder while you try to type "x.com" into the URL bar, autocomplete may reveal how many other sites begin with "x" that you’ve visited lately.