That's fundamentally different from regular software development outside of agencies where there is no direct relationship. Software development is closer to an investment than an expense.
Amortization sucks in general, yes, because the money is gone and it doesn't affect your taxes to the same amount, but that's not different for any company doing manufacturing or anyone needing specialized tools or vehicles that cost significant amounts.
What if the chef invents a new signature dish that makes your restaurant famous for the next 10 years?
For chains like McDonalds where they actually research and develop ways to make pink slime look like a burger, maybe? But do you call them chefs?