Now devs have time to adjust their applications for this system, which makes the next update easier.
Could be AR glasses or a consumer level VR headset, or something completely different.
Considering what they are doing with the Vision Pro, I am extremely skeptical. I think Apple has lost touch with why people bought their stuff and this is more evidence of that.
Additionally why would Apple be interested in making cross platform coherence easier? Just buy Apple if you want the cool design.
I think this will lead to many apps looking out of place which worsens the overall experience.
> It’s WWDC week. Every time this rolls around, I see people saying the same sort of thing. “Steve Jobs wouldn’t have done this”.
> Firstly, Jobs wasn’t perfect. He got a lot of things right and a lot of things wrong. His opinion wasn’t the end of the argument when he was alive, and it’s certainly not now that he’s been dead 14 years.
> But more importantly: Stop putting your opinion in a dead man’s mouth to give it more credibility. It’s ghoulish. Let your opinion stand on its own two feet.
The rounded edges are all a hodgepodge, the different levels of transparency is uncomfortable and the overall lack of coherence is really bad..
I did not particularly like it nor hated it before using it; I just went with an open mind, and it’s ok (on iPhone, on macOS it sucks, at least for now).
Sure, you’ll be able to tone down glass effects in the Accessibility menu, but is making the text legible by default is too much to ask for?
Siri was a fun toy, but "Siri except not an idiot" is a revolutionary step, and how to tastefully integrate her is an interesting, challenging, and active problem with tremendous upside. I know enterprise moves slow but do they need Open AI and others to build a fully functioning alternative OS before they wake up?
I'd be careful with "everyone" in this context. So far, almost every review I read/watched sees Apple Intelligence as underwhelming at the very least (I ignore the backlash at the ad campaign as I believe Apple understood by now these ads were really stupid).
Same thing goes for, say, the caption settings on tvOS.
It's an interesting UX decision to always confine those settings to just that category when it's perfectly normal to change and customize settings to their own personal preference. But Apple are also big believers in only putting settings in one place, and obviously people with disabilities in particular might become outright unableto use Apple devices and software without them.
But maybe it feels like a design concessions to give people are more direct way to change your design decisions on Apple's part.
People have lots of opinions about Microsoft's designs, but most of them aren't as important when there are (somewhat) straightforward settings to tweak them.
It’s very possible that if the settings weren’t under accessibility, they might not exist at all.
Look at how the red notification icon of a folder gets mirrored and stretched near the top of the media widget. It makes the widgets look particularly odd (it seems like an optical illusion, I find that the straight edges of squares look bent out, until I look right at them and see them as straight). The only positive I can give them if that someone worked hard on figuring out how to distort the images underneath.
I’ll reserve judgement until I can play around with a final release version for a bit. the screenshots so far don’t look great but the idea of minimizing UI elements to maximize content area display does make sense, if it’s done well
When you have an in-house design team, or development team, you will, inevitably, reach a point where your product is "ready": design was finalized, functionality is there, and aside from minor bug fixes, there is nothing else really to do. Then you ask yourself, what should you do with the in-house teams? The logical answer would be to let them go, or focus on different projects.
But this is not how our industry works. Instead, teams are sitting there, coming up with problems in order to create solutions, because otherwise you are getting paid for doing nothing. This, eventually, leads to enshittification of everything.
This new apple design is one example. Another example is a not-so-recent redesign of whatsapp where they went from blue color scheme to green. It's works for the sake of work.
The longer I watch the tech industry the more I realise its going through these fashion and hype cycles.
The idea that phones aren’t, for a huge number of people, fashion accessories, is really funny, and extremely IT-centric, to me. Look at the way Apple releases very visible, specific features for its Pro models - it’s all signaling. My phone is purple because one year that was the new color so everyone who saw your phone would know it was the new one.
(I say this also not taking away from the opinion that it’s prepping users and developers for something they’re going to bring out in two years - both things can be equally true.)
Yeah. Imagine the world if all the tech companies stopped spouting useless new features every day and dedicated 3-5 years on fixing bugs and improving the existing products / performance.
I even think someone at Apple might have said « SJ would have loved it ».
SJ apparently said to Tim Cook : « Don't Do What I Would Do--Just Do What's Right ». In other words, do whatever you want. So only time will tell if he’s right and people complained a lot about the atrocity of the notch and it still made them billions (witch matters most at the end for a company I guess)
(Just to be sure, let me tell you that this is just a joke. It is 2025 and you never know ...)
I'm thinking I'll just go with an Android tablet from here on. Any recommendations?
The last thing Apple did that actually got people excited and real innovation was apple silicon.
Windows 7 was better in that regard
But time passes, and a generation of UI designers has grown up who never knew better. Now it’s their turn to be baffled, then they too will just become old and grumpy.