Even for years after they were acquired by Meta, Jan refused to allow advertising and kept pushing the $1 dollar per user subscription fee. Sheryl nixed it b/c it was "not scalable."

VC's may have the mindset that the founders will eventually acquiesce to ads, but also they didn't really care b/c all they wanted was an exit, which they got.

The founders, however, were never interested in an ad business and hold that POV to this day.