The issue is being framed very differently from IE and MS though. You have, to paraphrase:
> Internet.org [1] is providing free internet to millions of people who didn't have it 5 years ago.
vs
> Free WhatsApp is harming market efficiency.
I'm guessing a lot of people are reluctant to spend a lot of effort on the later point.
[1]: https://en.wikipedia.org/wiki/Internet.org