this is interesting stuff, and an art. like whats a journalists job, if you can tie your product to an "ongoing topic", thats a benefit, that helps them. Like as an answer to something someone already has written that week. lets say someone writes about "kids having too much screentime" and you can write a follow up being: no its actually fine, at least with this app.
but yeah, its a fine line, cant be too salesy, and you should have something real to contribute with