No, the alternative is that you DONT pay. That you deliberately not do what is the easiest move(1) and on top of that even feel special for doing it. That you suffer a short time for better next. That you fight them with technical means. That you vote with your wallet, squeeze your teeth hard and show them you just wont pay and they will lose ad watcher if they show more ads.

And now you will tell, that people are not disciplined enough for that, that majority wont pass the marshmallow(2) experiment? That some Mike Judge movie was actually documentary?

Yes, I know.

1. https://en.wikipedia.org/wiki/Booby_trap , A common trick is to provide victims with a simple solution to a problem, for example, leaving only one door open in an otherwise secure building, luring them straight toward the firing mechanism

2. https://en.wikipedia.org/wiki/Stanford_marshmallow_experimen...