Youtube pushing ads in this way has convinced several non-technical friends who couldn't care less about their browser-choice to switch to Firefox with uBlock origin. Blocking ads in Chrome became such a hustle and is basically not working for Google's own services. Recommending people how don't care to not use chrome in the past was basically hopeless and now I have seen some switch basically from their own. Which I don't want to interpret too much into, but gives a little hope.