When you look at pretty much every other brand out there, Sega aren’t nearly as aggressively milking their IPs.
They’re not even in the same league as Nintendo, Disney, Lego, etc. And when you look at other games companies from the same era (Capcom, Atari, etc) then you’d see that Sega are still releasing original content too vs the same rehashed shit that people buy purely because of the name.
Then on the other end of the spectrum you have companies buying studios and letting those games rot (like EA). Studios encouraging micro-transactions (Microsoft with Minecraft, EA, Roblox, Epic, etc) and even underage gambling with loot boxes. Shit that has no place in gaming.
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Also Sega are one of the least aggressive companies out there “defending” their IP against fan-made content.
Sega are a massively underrated brand in today’s gaming landscape.