Where they’re also “irrelevant”.

But the relevancy to our current activities isn’t tied to their effectiveness.

I know that they’re effective, because I had impressionable teens tell me they wanted me to pick up Prime drinks at the store, all because they were convinced drinking Prime was cool.

But let me be clear — I hate ads, too. I hate them on TV, radio, YouTube, billboards, in my mailbox, in my email inbox, and when they cover up 50% of real estate on websites. Pretty much everywhere they show up.

But the purpose of ads aren’t for me to like them, or to be tied to where I’m at a place I can purchase something.

The purpose is to leave a lasting impression.

And, like it or not, they’re effective enough, for some people and for some products, that they’re going to keep doing them, regardless of the fact that nearly everyone hates them.