Apple is selling you a huge lucrative market.
Customers buy Apple’s curated marketplace.
Apple takes a cut for being in the middle and enabling all of this.
Believe me, I would never pay for most of the apps that I did pay for via Apple if it wasn’t via their marketplace and their consumer protections.
There is no counterfactual scenario where you and millions(!) of other ISVs get 100% of the same money without Apple.
What’s difficult to understand about these business relationships?