Basically, adtech is the backbone of the attention economy where more clicks = more revenue. So the incentives are to always say the most inflammatory clickbait you can, to incentivize profits. Sensible and boring stable takes and agreement will always be stifled to promote outrage, beefs, and clickbait to maximize revenue. To generalize; stability in any general field like politics or journalism gets turned into obnoxious grandstanding to be more like reality tv to get more attention. In software, people who monetize off advertising are incentivized to build dark patterns maximized on attention grabbing. Whereas without advertising as the main source of revenue, people stop building dark these patterns to steal your attention, as you are paying them directly for a service, so you are the customer instead of the product.
