Do you
never ever do
anything that's wrong?
If so, well, I guess good for you; but the rest of us sometimes screw up. There needs to be a path for redemption. Admit you were at fault, make it right, do better next time.
ETA And, it doesn't matter whether people do the above steps because they "really mean it", or because they're just afraid of the consequences otherwise; any more than it matters, from a societal perspective, if people refrain from stealing or murdering because they're good people, or because they're afraid of being thrown in jail.