That’s because the ”priority” queue for those carriers is really a ”paid for a proper carry on”-queue. But the airlines realised that they could brand it as a priority queue to make the upcharge to bring a bag more palatable. You’re not spending €40 just to bring a bag that used to be included in the ticket, you also get to feel more important. At least the first time until you realise 2/3rds of the plane is also important.