So is defending the behavior and imposing it on everyone around you just because it's sometimes convenient for you to walk 10 meters for some ice cream once a month.
Like TFA says, we have to decide as a society what kind of noise we think is worthwhile. The sound of kids playing seems essential for a culture to stay friendly to family development.
But broadcasting an advertisement jingle to neighborhoods because you want to make money, perhaps not.
> cultural shift toward being selfish
I enjoy ice cream so damn all other opinions :)