The article here is about a loss of DNS service and proves it with ping. That is wrong and you know it. Diagnosing the fault should involve ping but that is not how you conclusively prove DNS is not working.
To be honest you cannot conclusively prove anything in this game but you can at least explore the problem space effectively from your perspective with whatever you have access to. I happen to have a RIPE ATLAS probe at work with a gigantic amount of credit, so I could probably get that system to test Cluodflare DNS from a lot of locations.
If you present to a doctor with some mild but alarming chest pains, I'd hope they wouldn't just look at you and prescribe a course of leeches. A stethoscope is a good start (ICMP) but an ECG (dig) is better. That analogy might need some work 8)