This is precisely the opposite data point to the one you'd expect if the TESCREAL hype men were right: you do that when the writing is on the wall that this thing is uniquely suited to coding and the only way you'll ever do better than quantize and ad support it is to go after a deep pocketed vertical (our employers).
Nothing whatsoever to do with making a military drone or a car that can handle NYC or an Alexa that's useful instead of an SNL skit. That's other ML (very cool ML).
So the frontier lab folks have finally replaced the information commons they first destroyed, except you need a nuclear reactor and a bunch of Taiwan hawks that make Dick Cheney look like a weak-kneed feminist to run it at a loss forever.
The thing is, this kind of one ine itabalism isn't new: David Graeber spent a luminous career tearing strips off of hacks like Harari for the same exact moral and intellectual failure perpetrated by the same class warfare dynamics for the same lowbrow reasons.