And they do experiment and i think the passion for the society upholding project that is the encyclopedia is still there. Its the same wirh web archive.

They have 82 million dollars in cash and 116 million in short term investment, why do they need to run giant screen sized popup banners a few times every year begging for money and making it seem like everything will be gone tomorrow unless you donate now? They don't even run these adverts by the wiki editors themselves, just impose them from on top. They are very controversial in the wiki community and always cause pages of arguing every year.