If that were the case, the sales wouldn't have mattered in the first place. The article does suggest cold emailing as a tactic, so if someone is looking at a stock standard cold email template and thinking, "hey, this guy sounds exciting!", they're gonna have a bad time.
I think you're misunderstanding my point. I was talking from the receiver's point of view, not the initiator. As far as the job market is concerned, when the supply/demand is so skewed and everyone is doing this kind of sales, it gets reduced to a game of chance more than anything else.