I'm not sure I understand that. HTTP is the fundamental protocol of the web. If your goal is to create an ecosystem that is deliberately set apart from the web, how would using the same underlying tech stack help rather than hinder you in doing that?
> HTTP is great, and deserves our time and attention. I get that they seem upset with the modern web, and I am too - but it isn’t HTTP’s fault. It’s the sites you visit.
And why are those sites so awful? Did they decide to become awful from the outset, or is it because they've gradually adapted to a userbase that has regressed to the mean due to the mass-market nature of the web?
The whole point of developing a new protocol is to create a non-negligible threshold of though and effort for participation, precisely so that it doesn't get popular quickly and end up subjected to Eternal September.