I'm still never staying at AirBnB's when it actually matters because they completely screwed over my gf when she booked a bachelorette party and the owner literally sold the property without cancelling the reservation and the new owner rebooked the same site, also using AirBnB. AirBnB just offered a refund, even though the monetary damages were easily 10x the cost of the reservation and obviously permanent in the fact that in ruined a major life event.

Say what you want about the amount of money your company will make. Reputations take a lifetime to build, and most people have a grim trigger when it comes to being screwed over.